Positive marketing - how can marketing help achive social good?
Get to know the positive side of marketing communication through a short presentation and an advertisement quiz. Find out how you can raise the awareness about social good. During this session a marketing lecturer will tell you about positive marketing that aims to serve the social good in a responsible way. Several approaches and techniques will be introduced how an institute (like WWF) can raise the awareness and fight against social disinterest. At the final stage of the session the audience will take part in a quiz where they can try to find out the hidden meanings of price-winning positive marketing advertisements.